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Build a Purpose-Driven Business


About OnPurpose

OnPurpose is a 2-day workshop for HR professionals who are passionate about building an authentic purpose-driven organisation that attracts great talent.

Your answer to “Why should I work for you?”

Today’s job market is flipped. Instead of employers picking candidates, candidates are picking employers. They’re asking "Why should I work for you?” and they’re choosing to work with employers who have the best answer.

Candidates look for many things when considering who to work for. Increasingly, meaningful work is moving up on their list of priorities. Great candidates want to do work that matters to the world and they’re looking for employers who offer them the best chance to do so.

Compete on Purpose

Purpose-driven businesses have a meaningful, enduring reason to exist that benefits society. OnPurpose helps organisations discover and leverage their purpose to compete for talent. Being purpose-driven allows an organisation to develop a truly differentiated employer brand.


Download the Info Packet

Take a moment to read through the OnPurpose Program Guide


Learn how to

Uncover your organisation’s purpose

Communicate a differentiated employer brand

Get noticed in a crowded job market

Design meaningful work opportunities

Pitch opportunities to passive candidates

Introduce purpose to internal stakeholders

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Two Content Pillars

Purpose Discovery

Pillar one focuses on helping organisations to discover their authentic purpose. It offers a step by step process to uncover, embed and communicate purpose.

Employer Branding

Pillar two addresses the fundamentals of building an employer brand in today’s job market. It outlines the framework and tools to win candidate attention and trust.


Program outcomes

Attract more candidates

Inspire candidates by sharing the ‘Why’ behind your business. Get the job market excited about your organisation’s vision.

Engage passive candidates

Passive candidates get bombarded by recruiters. Stand out by pitching them unique purpose-driven job opportunities.

Close job offers

Gain an edge over competing employers by offering candidates an opportunity to do meaningful work that matters to the world.

Admission is selective

To ensure quality of the program experience, we only accept professionals who have prior experience in a HR, talent or recruitment related position.

We prioritise professionals who have a track record of getting things done.

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Apply as a team

Building a purpose-driven employer brand is tough. It's easier when you work on it as a team.

We offer a discounted price of RM 3,000 per participant for teams of two or more.

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Is it worth it?

OnPurpose requires an investment of time and money.

The program fee is RM 3,800 / pax for solo participants and RM 3,000 / pax for teams of two or more. All participants are required to attend a two-day in person workshop.

Upcoming Kuala Lumpur program dates: 28 to 29 November 2019

*Fees are HRDF claimable

OnPurpose is not for everyone

It’s not for professionals who are looking for an easy fix to recruitment challenges or a shortcut to some temporary employer branding fame. Instead, it’s for HR leaders who want to build something valuable for their organisations and the world.

If you're committed to applying what you learn at OnPurpose, the program is capable of helping you to build a truly remarkable employer brand.

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Program Facilitator

Navin Muruga is founder and managing director of Pitched. He is an experienced entrepreneur with extensive experience in talent management and recruitment. Navin started a HR consulting firm while in college, was a top performing recruitment consultant at Michael Page and has worked with multinational corporations such as HSBC, Coca Cola, and Laureate Education.

In recognition of his work, Navin has been invited to speak at TEDx twice and is a winner of the British Council’s Entrepreneur for Good Award. He is also an Acumen Global Fellow and a graduate of the altMBA.

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